In a nutshell, it’s a marketing strategy that is used for campaigns that seek to achieve brand building as well as conversions. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. … ‘TTL Marketing’ stands for ‘Through the Line Marketing’. … On similar lines a tweet can be considered as an ATL promotion, however, a mention/retweet is a BTL activity.īesides, What is the difference between ATL BTL and TTL?ĪTL Marketing’ stands for ‘Above the Line Marketing’. Content specific to a niche audience, well-targeted advertising, lead generation campaigns can all be considered as BTL activities.
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